Journey Mapping
What is Journey Mapping?
Patient journey mapping is a strategic tool we use with healthcare organizations to visualize and understand the entire experience a patient undergoes, from the initial contact with the healthcare system to the end of their interaction. This process involves creating a comprehensive and detailed visual map that outlines the various touchpoints, interactions, and emotions (positive and negative) a patient may encounter throughout their healthcare journey.
What is the process?
The mapping typically begins with the patient's awareness of symptoms, followed by seeking medical advice, undergoing diagnostics, receiving treatment, and concluding with post-treatment care. It considers both physical and emotional aspects, encompassing interactions with healthcare professionals, administrative processes, and the overall healthcare environment.
What is the primary goal of Journey Mapping?
The primary goal of patient journey mapping is to identify opportunities for improvement in patient experience, enhance communication between healthcare providers and patients, and ultimately optimize the overall quality of care. By gaining insights into the patient's perspective, healthcare organizations can tailor their services to better meet patient needs, resulting in a more patient-centered and effective healthcare delivery system.
